Business analytics makes you a better marketer
Over the years, as businesses expanded into new marketing categories, new technologies were adopted to support them. But, because, each new technology was typically deployed in isolation, the result was various disconnected data environments. Consequently, marketers often made decisions based...
Analytics and smart decision making
What do we mean by smart decision making? When everything around us is getting smarter with the advent of technology, then why not the process of decision-making? Smart decision-making refers to the process to making logical, data-decisions with the help...
Business analytics brings competitive advantage
Competitive advantage is an attribute that enables an organisation to outperform its competitors. It allows a business to achieve superior margins compared to its competition and thus, generate value for the company and its shareholders. A dominant feature of the competitive advantage is that...
Business analytics to drive your company’s success
Expanding businesses is a big challenge today as it takes a lot of dedication, uncanny foresight and savvy. Nevertheless, success is found at the intersection of a great business sense and hard work and the successful businesses are the ones...
Data visualisation and its importance
As the world becomes more connected with electronic devices, there is massive volume of data playing an important role in business processes and decisions. According to reports, there will be 163 trillion gigabytes of data by 2025. But this massive...
What is a Data-Centric Environment ?
What comes to your mind when someone questions you about the assets of your organisation? Raw material, infrastructure, money, know-how, and so on. Well, to that, we would say that you missed something important that is actually driving your business....
The need of Big Data for Small businesses
Have you ever wondered, how businesses are growing smarter every day ? How do they streamline processes and are also prepared for the future well in advance ? Well, Data analytics is the key to all the wonders There are...