Business analytics makes you a better marketer
Over the years, as businesses expanded into new marketing categories, new technologies were adopted to support them. But, because, each new technology was typically deployed in isolation, the result was various disconnected data environments. Consequently, marketers often made decisions based...
Analytics and smart decision making
What do we mean by smart decision making? When everything around us is getting smarter with the advent of technology, then why not the process of decision-making? Smart decision-making refers to the process to making logical, data-decisions with the help...
Business analytics brings competitive advantage
Competitive advantage is an attribute that enables an organisation to outperform its competitors. It allows a business to achieve superior margins compared to its competition and thus, generate value for the company and its shareholders. A dominant feature of the competitive advantage is that...
Business analytics to drive your company’s success
Expanding businesses is a big challenge today as it takes a lot of dedication, uncanny foresight and savvy. Nevertheless, success is found at the intersection of a great business sense and hard work and the successful businesses are the ones...
Data visualisation and its importance
As the world becomes more connected with electronic devices, there is massive volume of data playing an important role in business processes and decisions. According to reports, there will be 163 trillion gigabytes of data by 2025. But this massive...